The tagline says it best. Wrap is a magazine celebrating illustration, design and creative culture. It hails from the UK and I've had a subscription for a year as well as buying a few back issues. When I tell people I've found a gift wrap magazine I think they picture a glossy version of my gift wrap blog posts. It is definitely not that. The wrapping paper is a unique bonus because this magazine is for anyone who loves art, illustration, and the stories behind it. It is truly international.
Wrap comes with 5 sheets of double sided wrap. Some wrap illustrations use repeat patterns but most feature an illustration varying it's depiction from corner to corner. I have truly had a hard time tearing out these beautiful sheets and deciding which portion of the wrap to feature on my gifts. Until this holiday season I'd only wrapped with it once.
The above wrap features two illustrations from the Winter 2012 issue. Two sides of the same piece of paper. The illustrated scene on the spinning box is by Bjørn Rune Lie. The wrap on the right is by Petra Börner using paper cuttings. This issues theme was the deep cold of winter so they commissioned Nordic artists who know the cold well.
One of the smartest things Wrap does is repeat the illustrations on the pull out wrap inside the magazine. So even when you've wrapped a gift you can still look back on the artistry.
These wraps are from the latest Winter 2013 issue. Their theme was the telling of tales. Ten illustrators recreated a well known folk tale heralding from their home country. On the left Polish illustrator Pawet Milder recreates the story 'You Will Go Astray, Like a Killer'. On the right Leslie Wood recreates a winter edition of the American tale of 'Sticks and Stones'. Both wraps are from different sides of the same paper.
If you'd like to subscribe or just buy some gift wrap you can do so right here. I highly recommend it. This magazine is made with extreme care and all of my issues have been accompanied by hand written notes.